About us

Jayne is a dynamic charity retail consultant who excels in transforming charity retail through creating and delivering compelling fundraising strategies.

The Charity Retail Consultancy was founded by Jayne Cartwright, who brings huge experience in charity leadership and innovation. At the influential everywoman in Retail awards, Jayne was awarded the much coveted top prize of Woman of the Year 2010 by TV presenter Gok Wan and co-founder of Spec-Savers, Dame Mary Perkins.

Jayne’s bold and entrepreneurial leadership skills ensure teams are forward thinking and hungry for success. Her innovative partnership building skills have created substantive income and media attention. Jayne is passionate about creating the best environment for volunteers and staff to flourish, so they can influence their communities and the charity’s growth.

An Oxfam shop manager and café creator at 21, Jayne then held senior operational roles, became Head of Retail at The Children’s Society, a board member at the Charity Retail Association and Save the Children’s Head of Retail for 4 years.

There, Jayne championed the opportunity to work with Mary Portas, and project managed the charity’s significant role in the “Mary, queen of charity shops” BBC television series. She continued to work with Portas, then Grazia magazine, and headed up the biggest ever charity pop-up shop, raising £109,000 in three weeks.

Fuse Loves Save the Children concession in Beales Bedford

Jayne partnered with Wendy Hallett of Hallett Retail and Beales stores to open the first charity concessions in department stores.

They created the Fuse Loves Save the Children brand selling new donated fashions where all the income becomes charity profit.