Bespoke, results-focused charity retail consultancy

We help charities develop their retail operation, their product offer, their people and their profitability.

Between us, we have more than 60 years’ experience of working with and for charity retailers and other great not-for-profit organisations

Our team is made up exclusively of people who have had senior roles within charity retail and other non-profit organisations.

Delivering strong, sustainable and innovative results

The Charity Retail Consultancy – voted Supplier of the Year 2019

Jayne & Vicki are widely regarded as experienced and passionate leaders within the charity retail sector.  They help charity shops and other nonprofits (including museums and galleries) develop their retail operation, improve their product offer and people, and improve their profitability.

We understand the challenges that charity retailers face. For the first 20 years of her career, Jayne came up through the ranks working for charities in retail roles – from shop manager, operations manager and eventually to executive retail director. Vicki had a similar path, starting as a volunteer and working at all levels up to Director of Income Generation for small and large charities. Since launching the consultancy in 2010, we have supported more than 60 charities.

The Charity Retail Consultancy supports charities to tackle difficult challenges by applying clear thinking and bold plans to drive their business forward.  Recent projects include creating retail strategies and feasibility studies, retail reviews, improving productivity, developing and delivering bespoke training courses, team building, and redesigning store layouts. The Charity Retail Consultancy helps charities maximise their retail impact and achieve great results.

Owner and founder, Jayne Cartwright is a hugely experienced and successful charity retail leader, delivering strong, sustainable and innovative results.  These results inspired 14 retail and business leaders to unanimously vote her Woman of the Year at the 2011 Specsavers everywoman in Retail Awards, a first for a charity leader.

Joining Jayne at the Consultancy more recently is Vicki Burnett, a key player in the sector for the past 30 years. Under her leadership, the retail chains she has developed have won numerous awards and delivered millions of pounds of profit to their charities. 

A recent client satisfaction survey showed that 100% of respondents agreed that the Charity Retail Consultancy had made a positive financial impact to their retail business; that we’re good value for money and that we’re a great resource to the sector. 100% also said they would highly recommend us to other charity retailers. 

Whether you need a feasibility study, a strategy analysis or an action planning for growth, we work very closely with clients to understand your needs and to devise bespoke solutions. We support and guide you along the way so we leave your organisation feeling more confident and in good position for the future. 


Some of the charities we've worked with recently are...

Saint Franics Hospice
Hebridean WHale & Dolphin Trust
Cancer Research Wales
Octavia Foundation

The support we received from Vicki and Jayne was excellent. They took time to understand our situation and our needs, and gave us bespoke and detailed advice. The report we received was extremely comprehensive and provided some really practical tools which we were able to use.

Age UK Sheffield - CEO Steve Chu