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Marketing Services
Whether you need more stock and volunteers or want to improve customer engagement and sales, we can help with all of your marketing needs. From strategy and planning, to training and specific project work – our range of services are affordable, fast and from a sector expert. Find out how we can help to make your marketing more effective.
Get in touch
Our Services
Marketing Essentials for Charity Retail - Training Course 1
Marketing Health-check 2
Marketing Review for CICs, Galleries & Smaller Charities 3
Strategy, Planning and Projects 4
The Charity Retail Marketeer 5
Invest in yourself and become more effective at marketing
With the growing pressure on marketing and operational teams to recruit more volunteers, respond to reductions in stock donations and increase sales and charity engagement – there is a need to ensure our marketing is as effective as it can be. Delivered by a sector expert – the course teaches both the theory and the practical, to help you market your retail offer. Divided into 5 sessions, you will learn how to promote your shops effectively, develop your product and service offer and reach more customers through different channels. Designed for marketing and operational teams in charities of all sizes, with or without previous marketing experience or training.
After completing the course, you will:
– gain a basic understanding of marketing theory and how to apply it to charity retail
– understand the importance of being customer focused with help to use insight in your work
– be equipped with tools and ideas to develop more effective marketing activities and plans
– feel more confident in your ability to market your retail offer effectively
Who it’s for: Designed for marketing, retail and operational teams involved in marketing.
Why you should choose this course:
– learn at a time to suit you with 5 on demand sections
– delivered by an experienced charity retail marketeer
– packed with practical tools and tips to apply for immediate impact
– designed for people with or without previous marketing experience or training
Core content:
– an introduction to marketing theory and strategy in simple to use terms
– guidance and tips to be customer focused and use insight at all times
– practical tools and tips to promote your retail offer and services effectively
– ensuring you have the best products and services to meet your customers’ needs
– how to make your products and services more available through different channels
Course tutor: Julian Temblett
Price: £40
Is your marketing as effective as it can be?
Whether your shops are struggling with volunteer recruitment, quality stock donations, on and offline sales, or engaging customers with your cause – effective marketing can make a big difference. The Marketing Health Check provides a comprehensive review of all marketing activity, with recommendations and guidance to help you and your teams. Working closely with you, the check combines onsite visits and interviews with a review of resources, plans, messaging and activities – to help identify areas of opportunity to drive your marketing forward. And each check can be tailored to focus on your specific needs.
What’s involved:
– initial briefing to discuss retail and marketing priorities and plans
– shop visits and time with the retail and marketing teams
– review of marketing activities, resources, and performance
– completion of a marketing questionnaire (provided in advance)
– written report with a summary of key findings and recommendations
Benefits to you:
– provides an experienced independent view of your marketing activity
– identifies priority focus areas for maximum impact – saving time and resource
– practical guidance and tips to make an immediate impact and help upskill teams
– signposting of additional resources and support to help you and your teams
Special Offer: Includes 1 free Marketing Essentials for Charity Retail training course
Contact us to arrange a marketing health-check for your charity
Effective marketing can really help to drive an increase in awareness, income and engagement – but when resources, time and expertise are in short supply, a helping hand can make a big difference to smaller organisations. From complete marketing reviews and strategies to help with customer research and plans – we’d love to help.
Marketing Review
Our Marketing Review service that is quick, affordable and effective. Delivered by an experienced third sector marketing expert, the review has been developed to be as practical as possible to help smaller organisations like yourselves.
What’s involved:
Step 1 – Discovery – ‘Where you are now’
Interviews, desk research and a customer survey to review your current activities, plans, opportunities and challenges – along with a review of your customers and the marketplace
Step 2 – Strategy – ‘Where you want to get to’
Agreeing your unique customer proposition, target audiences, marketing objectives and priorities to achieve your ambition
Step 3 – Plan & Implementation – ‘How you are going to get there’
Producing a high-level marketing plan for your products and services, promotional activity and the channels through which you sell. The plan will detail quick wins and longer-term initiatives
Final output
The end result is a presentation of the discovery findings and a detailed proposal in the form of a power point presentation.
Benefits to you:
– provides an experienced independent review of your marketing activity and potential
– identifies priority focus areas for maximum impact – saving time and resource
– a clear strategy and plan with practical guidance and ideas to make an immediate impact
– signposting of additional resources and support to help you and your teams
Marketing strategy and planning
By fully understanding your challenges and ambition, we can help to develop complete retail marketing strategies integrated with your wider charity, or more specific communication plans and marketing strategies for a wide range of areas including stock, volunteering and retail fundraising.
Marketing Project work and support
Whatever the marketing or business development challenge – be it to develop a new proposition for stock, volunteer drives, retail partnerships, fundraising appeals, in store POS or something quite unique – the chances are we can help
To find out more about Julian’s services and how he can support you, get in touch
“Julian has a wealth of charity retail experience on all things marketing related. I’ve had the pleasure of working with him on everything from strategies and plans to local toolkits and campaigns. He loves to collaborate and bring energy and ideas to every challenge that he works on”
Sharon Comiskey, former Head of Retail Marketing Support, British Heart Foundation
Julian Temblett has spent almost 30 years in marketing and has a real passion for charity retail after heading up British Heart Foundation’s Retail Marketing for 15 years, before becoming a consultant for the sector. He has worked hands on with shop teams, as well as at the central and strategic level. He is a natural innovator who loves to collaborate and work with others to shape the best solutions to challenges. He is also a qualified coach, has recently completed a mini-MBA in marketing, and has experience as a Trustee of smaller community-based charities.
For testimonials and to find out more
