We help charity retailers make the most of opportunities to increase income  and profit

We create exciting and profitable opportunities for charities to partner with leading businesses that benefit both parties.

We show non-retailing charities how to massively increase income and profit through the strategic opening of new shops.

We help charities empower volunteers to play a greater role in their retail success.

Some of our Services

Charity retail review/health check

Our charity retail review will provide an objective and specialist assessment of your operation and will focus on

A comprehensive review of your existing charity shop and warehousing operations

  • Retail strategy analysis
  • Review of the stock generation processes
  • Appraisal of your selling processes
  •  Assessment of the look and feel of your stores
  •  Understanding and servicing your customers
  • Understanding your competitors and building your market share
  • Action planning for growth
  •  Recommendations and achievable goal setting

We were at a crossroads with our 13 charity shops. The Board had differing views on expansion, contraction, management, staffing and just about everything else in-between. I therefore looked outside for an expert who could review our current operations, understand our charity, and guide us as to the way forward.

I found a number of consultancies which had charity shops as part of their client list, but only Jayne who focused 100% on the sector. Not only that, but Jayne was the only person that I spoke to who had actually worked in a charity shop.

Jayne conducted a very efficient review of our shops, including talking with most of our staff, prepared a concise, but comprehensive report, and met with our Board to plan the way forward.

The outcome is that we have a new strategy, a new management structure and a new sense of purpose. We are beating our revenue targets, the staff have a smile on their faces and the charity is very pleased with the contribution that the shops are making to both its finances and the awareness of its work.

Revitalise Respite Holiday, John Parker Finance Director and Company Secretary

Strategy and planning

It’s essential to develop a retail strategy that supports your organisation, its aims, ethos and appetite for risk. Retail is detail, so the planning has to be spot on. The Charity Retail Consultancy team are experts in working with you to create the most appropriate strategies and accompanying sets of targets and measures to ensure you stay on track to deliver on your ambitions. Whether it’s a three year overarching retail strategy or a 12 month stock generation strategy we have the knowledge and experience to suit your needs and plans.


The Charity Retail Consultancy identified a series of quick wins and some longer term strategies. We have implemented many of their suggestions to the benefit of our organisation. I would have no hesitation in recommending The Charity Retail Consultancy

The Butterfly Hospice Trust, Linda Sanderson


Productivity and process development

Productivity and process improvement are more than just saving money; it’s about doing the things that make a real difference and delivering better results for the charity.

We believe that our recommendations for your stores and your teams will improve the bottom line.  Whether you run a small or large operation, savings and efficiencies can be gained from a variety of methods


We really loved working with Jayne. Her insights were brilliant and the shop team were really motivated with her suggestions and ideas.

Care for the Family, Emrys Jones Director of Marketing and Operations

Feasibility studies

The Charity Retail Consultancy works with small and medium sized charities that want to diversify their fundraising portfolio and explore the opportunities that a charity retail operation offers.  By understanding their goals and their concerns, we can provide the operational and strategic information they need (including current charity retail knowledge, trends, opportunities and investment models) to pursue their ambitions.    


The support we received from Vicki and Jayne was excellent. They took time to understand our situation and our needs, and gave us bespoke and detailed advice. The report we received was extremely comprehensive and provided some really practical tools which we were able to use.

Age UK Sheffield, Steve Chu CEO


Recruitment service

Securing the right people is an essential part of a successful charity retail business.  Since 2010, The Charity Retail Consultancy has helped charities develop the most appropriate roles to suit the needs of their retail business, ensuring the job descriptions and person specifications entirely support each charity’s needs. The consultancy works across the sector to find the right pool of candidates, and plays a significant role in shortlisting and interviewing to secure the very best candidate for each role.  Once you have your ideal candidate in place, we can support you with induction, skills development and mentoring to get the very best from your new team member. 


Jayne supported Cats Protection Retail through a huge period of change. From advising and assisting with the recruitment of a new Head of Retail to delivering workshops and plenary sessions at our first ever Retail Conference, her support and depth knowledge was invaluable.

Jayne strikes exactly the right balance of professionalism and approachability, and has superb interpersonal skills. These attributes combine to make her a first class communicator at all levels, throughout any organisation.

Cats Protection, Lewis Coghlin Director of Fundraising


Conference presentations and workshops

Jayne and Vicki are both accomplished speakers, and enjoy presenting on a range of topics related to the charity retail sector.  Recently Vicki spoke to the national retail conference for hospices across the UK on developing an effective retail strategy.  Jayne and Vicki regularly present to the national Charity Retail Association conference on a range of subjects.  Jayne has spoken at museum and galleries conferences, a placemaking urban forum, and has presented and lectured to university students.  We are also skilled in facilitating sessions with internal stakeholders, advising and agreeing on charity retail strategies and campaigns.


Working with Jayne to develop and deliver our “Running a Profitable Retail Department” has been a real pleasure. This is someone who really knows her business and who is able to clearly share this insight with a wide range of charitable and retail organisations. Our conference was aimed at staff working and managing museum shops and Jayne gave them all some very practical advice for improvements, some thought provoking ideas to ensure on-going development and a great deal of confidence to take back to their own organisations. It comes as no surprise that in the feedback she scored the highest of all the elements.

The Ironbridge Gorge Museum Trust, Traci Dix-Williams Director of Operations


Specialist service for non-profits including museums, galleries and hospital based retail operations

The consultancy offers support to a range of not-for-profit enterprises that focus on developing income and profit, delivering the best retail service and standards, and that always seeks to enhance the visitor experience.  Whatever the venue, we provide bespoke solutions that will achieve the best for the organisation, its customers and the people it serves.


We were very pleased with the results of a retail analysis that Jayne Cartwright undertook for Birmingham Children’s Hospital in 2015. Jayne’s attention to detail, deep investigation of our current operation & resource, and of course her retail expertise led to the creation of an extremely useful report that helped to shape our retail activity to maximise our charity income. We would definitely use Jayne again in the future.

Birmingham Children’s Hospital, Miranda Williams Public Fundraising Manager

Supporting smaller operations

We work with many small charity retailers and local museums and galleries.  Specifically for them, we’ve created a bespoke Retail Review.  We use a toolkit that we’ve developed over the last 6 years that analyses and assesses your business with targeted solutions and achievable results.

We understand the challenges smaller retailers face and have created a fixed price review that delivers maximum results with minimum fuss.


When we decided to enter the world of retail through the opening of a charity shop we engaged Jayne Cartwright from the Charity Retail Consultancy. We are so glad that we did. As novices we were taken step by step though the process of setting up and running our shops. We can only thank the organisation for given us the benefit of their experience. We now have three successful shops across Birmingham and Solihull that we are proud to have our name over the door. We have no hesitation in commending the work of the Charity Retail Consultancy

Birmingham & Solihull Women’s Aid, Maureen Connolly CEO


Learning & Development

We work with charities of all sizes to provide bespoke, meaningful training for staff and volunteers at all levels of the retail team. Our courses are developed in close consultation with the organisation to ensure we cover everything you need and our feedback is always highly rated. Whether it’s volunteer recruitment and retention, space management, merchandising, stock acquisition, team building, strategy development, engagement or more – we can provide you with the exact learning opportunity you are looking for.


The Charity Retail Consultancy ran 2 training days for the shop managers on recruiting and retaining volunteers, and understanding and acquiring donated stock needs. The courses not only improved the team’s knowledge on these critical areas, but they provided brilliant tools that could be implemented locally. The shop managers rated both courses very highly, felt listened to, valued and motivated to put their new skills into action. One shop recruited 5 new volunteers within a week by implementing one new idea!

Bluebell Wood Children’s Hospice, Sunny Allison Head of Retail